Mw. Ana Isabel de Almeida Costa : New insights into consumer-oriented food product design

  News
  Newsroom
  Archive
  Calendar
  2012
  2011
  2010
  2009
  2008
  2007
  2006
  2005
  2004
  2003
  2002
  2001
  2000
  1999
  News
  RSS
  Calendar
  Open days
  Courses
  Congresses and symposia
  PhD-graduations and speeches

2 May 2003 16:00
Unit: Wageningen University
Location: Aula (gebouw 362), Gen. Foulkesweg 1, Wageningen
Promotor: prof.dr. W.M.F. Jongen (Product Design and Quality Management)
Co Promotor: dr.ir. M. Dekker

 In today’s global economy, to gain a better understanding of what consumers want, how these wants change and how these changes can be promptly addressed through innovation is becoming not only a factor of success for the agri-food business but ultimately one of mere survival. One of the major gaps in a consumer-oriented approach to food product design is the relative lack of concrete and clear guidelines on how to adequately conceptualise and implement its various phases. Therefore, the aims of this thesis are:
To test the implementation of several of the most promising methods and tools associated with the early phases of a consumer-oriented approach to food product design;
To improve the tested methods, or develop new ones, whenever deemed necessary; To use the results obtained to propose research guidelines leading to an improved implementation of consumer-orientation and related methods in food product design.
Print this activity