Wageningen Business School : Design & Innovation for the Food and Agribusiness

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4 Mar 2004
Unit: Wageningen University
Location: Conferentieoord De Wageningse Berg, Gen. Foulkesweg 96, Wageningen
Organisation: dr. Gitte Schober, tel. 0317-483504/485416, e-mail: gitte.schober@wur.nl

People value the contribution of design to business processes very differently. For some it is an essential part of marketing products while for others it is all about the manufacturing and sales of products. Innovation experts themselves regard design as a core competence of an organisation based on the culture and behaviour of the employees and their handling of creative ideas.

Start first module 04-04-2004
Application before 01-04-2004: dr. Gitte Schober

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