Mrs. T.A. Novoselova, MSc: "Analysis of adoption of genetic modification in pork production chains"

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8 Jun 2007 16:00
Unit: Wageningen University
Location: Aula, building 362, Gen. Foulkesweg 1, Wageningen
Organisation: Wageningen University
Promotor: prof.dr.ir. R.B.M. Huirne ()
Co Promotor: Dr.ir. M.P.M. Meuwissen, Dr. I.A.C.M. van der Lans

 Genetic modification (GM) presents one of the recently widely-discussed new technologies. The main objective of this study was to gain insight into adoption of genetic modification in the pork production chain. Consumers and chain participants are important elements in the analysis. First, consumer preferences for GM pork in general and in specific consumer segments were analysed. Findings reveal that the attractiveness of different benefits offered through technology does not influence consumer choices towards choosing GM pork over regular pork. It is only when consumers have already decided to choose GM pork that their further decisions regarding which GM pork to choose depend on the benefits offered. Furthermore, the economic impact of GM applications for farmers was investigated in a farm-level model. Although the economic results obtained suggest that the current possible range of improvements due to the GM applications was rather limited (for a farmer), this should not prevent from adopting this technology for the other, more important societal/consumer benefits like improvements in animal welfare and environment.
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