Dhr.ir. T. (Timon) van den Heuvel: “Consumers & Plant Genomics. The positioning and acceptance of a new plant breeding practice“

  News
  Newsroom
  Archive
  Calendar
  2012
  2011
  2010
  2009
  2008
  2007
  2006
  2005
  2004
  2003
  2002
  2001
  2000
  1999
  News
  RSS
  Calendar
  Open days
  Courses
  Congresses and symposia
  PhD-graduations and speeches

13 Oct 2008 13:30
Unit: Wageningen University
Location: Aula, building 362, Gen. Foulkesweg 1, Wageningen
Organisation: Wageningen University
Promotor: prof.dr.ir. J.C.M. Trijp van (Marketing and Consumer Behaviour)
Promotor: Prof.dr. H.G.J. Gremmen, Prof.dr. C.M.J. van Woerkum
Co Promotor: Dr. R.-J. Renes

 Developments in plant breeding, such as the emergence of genomics, hold the potential to change the supply side of the market. The success of these plant breeding practices depends on how well they are aligned with consumer perceptions. This stresses the importance of making the voice of the consumer heard early on in the development and application of these innovative plant breeding practices. The aim of this thesis is to contribute to a better understanding of the consumer behavior perspective in the development of new tomato varieties based on plant genomics. An important aspect herein are the credence attribute perceptions of consumers. These perceptions like the healtiness of the tomato and its naturalness are considered by consumers when evaluation a tomato. Another important aspect that is considered in this thesis is how consumers perceive a new technology as genomics.
Print this activity