Prof dr Louise Vet, professor of Evolutionary Ecology at Wageningen University and director of the Netherlands Institute of Ecology (NIOO-KNAW), gave in her TEDxAmsterdam talk various examples of ways in which economy and ecology can work together, and she highlighted the pioneering work being done on the new headquarters of the NIOO.
Louise Vet is an ecologist with a broad interest in ecology and evolution, working on multitrophic interaction: "Apart from my professional interest in high quality ecological scientific research, I work on achieving a good marriage between ecology and economy. I am an optimist by nature and I believe in the power of positive action. Pointing to positive achievements is crucial to get things done in the future. It will stimulate positive awareness, additional action, creative solutions and multiple approaches, e.g. partnerships as a tool to conserve biodiversity. It will arouse political involvement (you can score with successes) and stimulate technical solutions where possible. It facilitates the achievement of consumer-driven demands that are very powerful to persuade or force industries to take their responsibilities."
What is TEDx?
TED is an annual event where some of the world’s leading thinkers and doers are invited to share what they are most passionate about. “TED” stands for Technology, Entertainment, Design – three broad subject areas that are, collectively, shaping our future. In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. TEDxAmsterdam, where x=independently organized TED event, was held on 20 November 2010.Video registration of Louise Vet’s presentation:
http://www.tedxamsterdam.nl/2009/video-louise-vet-on-the-marriage-between-economy-and-ecology/