Isobionics B.V. introduces natural Valencene PureTM with the contribution of research of Wageningen UR

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22 Jun 2010
Unit: Plant Research International

Isobionics has finalized the development of a breakthrough fermentation process for production of its natural Valencene PureTM with the contribution of research of the Plant Sciences Group of Wageningen UR. The research cooperation made it possible to carry out research, patenting and product development within a remarkable short period of only three years.

The natural Valencene will be brought on the market as Valencene PureTM. Valencene is an aroma substance for the food, beverage, flavour and fragrance industry. Valencene PureTM is now available on a commercial scale. Compared with conventional valencene, which is produced from oranges, it offers the advantage of high purity and constant quality.

Toine Janssen, CEO Isobionics: "Our natural Valencene PureTM is a real breakthrough since we're the first company in the world that has succeeded in bringing this natural ingredient to the market. To accomplish this, we use a proprietary fermentation process. Crucial to the development of this process was the fruitful research collaboration with the Plant Sciences Group in Wageningen. The new product was developed from a patent into a commercial product within three years."

Currently, Isobionics is the only company in the world offering valencene produced by fermentation.

Market excited about Valencene PureTM
Customers for Valencene PureTM are found in the food, beverage, flavour and fragrance industry worldwide, where it is used in soft drinks, detergents, soap and fine perfumery. These companies have responded enthusiastically to Isobionics' introduction of this breakthrough product.

Substantial advantages
Valencene is traditionally extracted in low amounts from oranges. Therefore, quality, quantity and price of conventional valencene may vary, depending on harvest conditions. For the production of valencene enormous quantities of oranges are required. Valencene PureTM  takes these problems away. It is a natural product with odor and taste similar to valencene from oranges. Valencene PureTM comes with a high purity and a constant quality and availability. In addition, the product is free from insecticides and is environmentally friendly.


Valencene PureTM is a trade mark of Isobionics B.V.

Isobionics B.V. -
www.isobionics.com
Isobionics focuses its activities on flavor and fragrance ingredients. These are prepared in a proprietary biotechnological way, for example fermentation processes, resulting in natural final products. Isobionics is located at the Chemelot Campus in Sittard-Geleen (the Netherlands).

Plant Sciences Group of Wageningen UR
The Plant Sciences Group of Wageningen UR is a collaboration between Wageningen University, Plant Sciences, Plant Research International (PRI) and Praktijkonderzoek Plant & Omgeving (Applied Plant Research, PPO)
The Plant Sciences Group offers expertise and products in the field of plants and health, sustainable green production chains, biobased economy, biodiversity and plants and the environment, to industry, governmental institutions, NGOs and students.

 


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Contact
More information: Erik Toussaint
Communications Manager Plant Sciences Group
+31 6 5156 5949
erik.toussaint@wur.nl
 
Expert: Dirk Bosch
Bioscience
Business card
dirk.bosch@wur.nl
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