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29 Aug 2011
Unit:
LEI
 LEI, part of Wageningen UR, is coordinating an EU FP7 project proposal ‘Strategies for improving communication between social and consumer scientists, food technology developers and consumers’ (acronym: CONNECT4ACTION), together with 10 other European partners.
The results of the CONNECT4ACTION project will help improve the multidisciplinary dialogue and increase consumer acceptance of new food products, thereby lowering the failure rate of new and new food technologies in Europe. A large group of stakeholders (food scientists and technologists from companies, universities and research institutes, together with consumer scientists, ethical experts, representatives of science media/journalist, and consumers) will be connected with the project and each other via the online CONNECT4ACTION community.
Dissemination of project outcomes will receive great attention, even after the project is finished. Finally, the networking effort of CONNECT4ACTION will result in a strengthened European cooperation between public and private stakeholders.
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